Tradecraft Micropodcast

Short episodes on roofing marketing — for roofers, by someone who builds the stuff.

← Tradecraft Home · Full Outlines
Episode 01
Your GBP Has Cobwebs
Three things to fix this week — post once a week, respond to reviews, add services as products. 30 minutes, done.
Outline Ready ~5 min
Episode 02
Your GBP Is Great — Now What?
A perfect profile is table stakes. The real leak is what happens after the click — and three things your GBP can't do for you.
Outline Ready ~5 min
Episode 03
The One Thing That Makes Homeowners Pick Up
You're selling shingles. They're buying peace of mind. The gap between those is where deals go to die.
Outline Ready ~5 min
Episode 04
Stop Asking for Reviews (Start Getting Them)
The worst time to ask is when you need one. The best time is when you don't. Make it automatic and painless.
Outline Ready ~5 min
Episode 05
Your Website Is a Brochure — Make It a Salesperson
What every homeowner needs to see in 5 seconds: you exist, you're real, you're good, you're reachable.
Outline Ready ~6 min
Episode 06
One Job, Five Pieces of Content
You don't need a content strategy. You need a phone in your pocket and the habit of taking 3 photos before you leave the job site.
Outline Ready ~6 min