Weekly Content System Tradecraft · Issue No. 01

Pipeline in a Box.

A done-for-you content system for roofing contractors — 10 micropodcasts, one weekly reel, review requests on autopilot, and fresh GBP posts. $300/wk, cancel anytime, you keep everything.

You know the questions every homeowner asks. The objections. The deciding factors. We turn that into content that brings in customers — not agency fluff, not stock footage, not scripts that sound like someone else. Micropodcasts in your voice. A reel every week. Reviews that compound. A Google profile that stays active. You just show up to work.

$300
Per Week
4
Deliverables
$0
Setup Fee
0
Min Term
Part 1 · The Micropodcast Library

Every question a homeowner asks before they call.

This is the foundation — 10 episodes we produce in your voice. Each one addresses a question that comes up on every Atlanta roofing estimate. Your answers, your expertise, your RSS feed. Send warm leads to an episode instead of getting on another sales call. The rest keeps running weekly: a reel, review requests, and GBP posts.

Episode 01
Repair or Replace?

The #1 question homeowners ask. Age, damage spread, insurance — the three factors that decide it, explained without jargon.

Episode 02
What a roof actually costs.

The real range ($9k–14k) and why it's wide. Pitch, tear-off, decking, material grade — honest breakdown that builds trust.

Episode 03
Insurance claims explained.

ACV, RCV, the adjuster, the holdback, supplements. The process that confuses every homeowner — explained so they file with confidence.

Episode 04
Questions to ask before signing.

8 questions that separate a real contractor from a storm chaser. Positions you as the transparent, trustworthy option.

Episode 05
How long does it take?

From signed contract to closed permit. Permits, material lead times, weather windows, and what happens if decking is rotted underneath.

Episode 06
Shingles, metal, or tile?

Architectural vs 3-tab vs impact-resistant vs standing seam. Which product fits which Atlanta home — no sales pitch.

Episode 07
Storm chasers — how to spot them.

After every hail event, door-knockers appear. This episode helps homeowners separate legitimate contractors from the ones who'll be gone in 3 weeks.

Episode 08
Do I need an inspection?

When to call, what a real inspection includes, and what to do with the findings. Pre-purchase, post-storm, and age-based triggers.

Episode 09
Signs a roofer cut corners.

Nail pattern, flashings, underlayment, ridge alignment. What to check after a job — and why a permit inspection matters.

Episode 10
What about my gutters?

Landscaping, gutters, satellite dishes, solar panels — the stuff homeowners worry about but forget to ask until the crew shows up.

How it works

We script. You record or let us generate.

You don't need to learn editing, SEO, or content strategy. You just need to show up to work and occasionally record a 2-minute voiceover on your phone. That's it.

01
We script around your expertise.

Common homeowner questions, seasonal angles, industry insights. You approve or tweak. Takes 5 minutes per piece.

02
You record or we generate.

Record a 2-minute voiceover on your phone in one take for the reel. Or use AI voice that sounds natural. For micropodcasts, we can use your voice or record in studio quality. No gear, no retakes.

03
We produce and distribute.

Edit, caption, brand, deliver. Reel goes to your GBP every week. Review requests go to every customer. Micropodcasts land on your RSS feed. You keep everything.

Episode scope

The micropodcast lineup.

Ten episodes we produce in your voice. These are the questions every Atlanta homeowner asks before they call. Each episode puts your name on the answer — and gets woven into reels, GBP posts, and review follow-ups automatically.

EpTitleWhat it does for you
01Repair or Replace?Establishes you as the honest guide, not the guy who always says replace. Builds trust before the estimate.
02What a Roof Actually CostsTransparent breakdown of the $9k–14k range. Pre-frames the estimate so they're not shocked when you hand them a number.
03Insurance Claims ExplainedACV, RCV, the adjuster, the holdback. Makes you the person who helped them navigate it — before they file.
048 Questions to Ask Before SigningLiterally tells homeowners what to look for in a contractor. Positions you as the one who passes the test.
05How Long Does a Replacement Take?Sets timeline expectations so they know what they're signing up for. Fewer "when will it be done?" calls.
06Shingles, Metal, or Tile?Helps them decide on materials before you're on the roof. Saves 20 minutes per estimate.
07Spot a Storm ChaserPublic service. Makes you the local who cares. Homeowners remember who warned them.
08Do I Need an Inspection?Drives inspection calls. A homeowner who listens and then books an inspection is already in your pipeline.
09Signs a Roofer Cut CornersPositions your quality standards. A homeowner who knows what to look for values your work more.
10What About Gutters and Landscaping?Answers the practical concerns. Shows you think about the whole property, not just the roof.

Your content system is one decision away.

4 deliverables. One weekly rhythm. Your voice, your expertise, our pipeline. Drop your info and we'll send the full breakdown — no pitch, no follow-up calls unless you ask.

Brandyn Buchanan
The full picture · Tradecraft

Micropodcasts are the headliner. Here's the rest.

The 10-episode library builds trust before the call. But that's just one of four things happening every week. Here's the full system.

01

10 Micropodcasts

Your voice answering every homeowner question. Published on your RSS feed, embedded on your site, sent to leads instead of sales calls. One-and-done library that works forever.

02

One Reel Every Week

Scripted, captioned, delivered in vertical format. You record 2 minutes of voiceover or we use AI voice. 52 reels a year, no gaps, every one positioned to bring in a call.

03

Review Requests on Autopilot

Every customer gets a text after the job. Direct Google review link. Reviews compound — they're the #1 factor in whether a homeowner calls you or the next guy.

04

GBP Posts

Your reel gets posted to your Google profile. Google ranks active profiles higher. Fresh video beats stagnant profiles with more reviews.