The Tradecraft Webinar · 7 min

Why 99.8% of your market has never heard of you.

The full breakdown of how roofers get stuck in the feast-and-famine cycle — and the system Tradecraft uses to keep your pipeline full 52 weeks a year. $300/week, cancel anytime.

What you'll learn

The Obscurity Problem

Why your market size is irrelevant if 99.8% of homeowners in your metro don't know you exist. The math, in plain terms.

The Feast & Famine Cycle

Why storm season feels great and the other 8 months feel desperate — and why your competitors are stuck in the same loop.

What Every Successful Roofer Does

Four patterns from $2M → $20M roofers: trust, content, systems, pipelines. Not theory — transcripts from 27 channels.

The Tradecraft System

1 reel/week. 10 micropodcasts/mo. Reviews on autopilot. GBP posts weekly. What gets delivered, what you keep if you cancel.

What's in the webinar

0:00 – 1:00

The opening

15 years in coaching, $4M+ in revenue, the digital infrastructure I built for Peter Sage, Ty Cohen, Jonathan Green — and the family-home pivot that brought me to roofing.

1:00 – 2:20

The Hormozi quote + the math

"99.8% of your market has never heard of you." Atlanta Metro has 6M people. 400 roofs in 10 years is 0.02% of the city. Your problem isn't pricing or quality — it's obscurity.

2:20 – 3:20

The cycle

March–June storm season, July–October trickle, November–February survival mode. The exact cycle every roofer runs every year.

3:20 – 5:00

What every successful roofer does

Four keys from $2M → $20M roofers. Sell trust, not roofs. Content that works while you sleep. Systematize everything. Build pipelines, not referrals.

5:00 – 7:20

The Tradecraft offer

$300/week. No setup fee. 1 reel, 10 micropodcasts, review requests, GBP posts. Cancel anytime, keep everything you paid for.

Watch it work, then start.

One subscription. Weekly reels, monthly podcasts, reviews on autopilot. First week billed on signup. Cancel from your dashboard anytime.

$300

per week · billed weekly

Start Tradecraft →